While other lines make small tweaks or new itineraries every few years, AmaWaterways continues to expand its fleet, refine its destinations, and quietly push the boundaries of what a river cruise can be. Their newest announcements have one clear message: the demand for intimate, experience-rich river travel is stronger than ever.
A Fleet That Keeps Growing
AmaWaterways recently confirmed an order for eight more European river ships — a bold move even for a company known for steady growth. That puts their already impressive fleet on track to surpass the 30-ship mark in the next few years.
For travelers, this isn’t just about bigger numbers. More ships mean greater access to the most popular itineraries — especially on the Danube and Rhine, where early-season sailings often sell out months ahead. It also opens the door for more specialized itineraries and less-crowded routes in shoulder seasons, something repeat Ama guests are sure to appreciate.
Douro Dreams: The AmaSintra Arrives
Portugal’s Douro River has become one of Europe’s most in-demand regions for small-ship cruising, and AmaWaterways is doubling down with the introduction of the AmaSintra, debuting in 2025. Named for the charming town of Sintra near Lisbon, this new ship is specifically designed for the narrow, winding Douro — a region known for its sun-soaked vineyards and dramatic valley views.
AmaWaterways already sails the Douro on the AmaDouro, but the AmaSintra will bring an updated design and layout, likely with the same bright, airy cabins and open dining spaces that Ama’s loyal guests love. If your clients are wine enthusiasts or first-time river cruisers looking for a shorter itinerary that still feels luxurious, the Douro should be at the top of their list.
Beyond Europe: Sailing the Magdalena River in Colombia
Perhaps the most exciting part of AmaWaterways’ expansion is what’s happening beyond Europe. Earlier in 2025, the line launched the AmaMagdalena, marking its first entry into South America — and the first luxury river cruise of its kind in Colombia.
This is a completely different type of river experience: tropical landscapes, vibrant colonial towns, and an emerging culinary scene far removed from Europe’s castles and vineyards. The early reviews have been glowing. Guests rave about the warmth of the Colombian people, the color and rhythm of the onboard entertainment, and the sense of discovery that comes with exploring a river most travelers have never heard of before this year.
Why It Matters for Travelers (and to us, as Travel Advisors)
AmaWaterways’ steady investment tells us something important about where the industry is headed. River cruising isn’t a passing trend — it’s a format that’s evolving and expanding in every direction.
For travelers, this means:
More options and flexibility in dates, regions, and ship sizes.
Consistent service standards no matter where you sail — from Europe to South America.
Early access to new destinations that will likely become favorites in the years ahead.
For us travel advisors, it’s a reminder that AmaWaterways continues to be one of the most reliable partners in the business: clear communication, consistent product delivery, and a strong reputation among both first-time and repeat guests.
A Final Thought
I’ve said this before, but it bears repeating: river cruising thrives on relationships — between traveler and destination, and between advisor and client. AmaWaterways understands this balance better than most. Their continued growth isn’t about quantity for its own sake; it’s about giving more people the chance to experience the personal, cultural, and culinary richness that makes river cruising so special.
If you’ve ever thought about exploring the Douro in Portugal or want to experience something entirely new on the Magdalena in South America, this is the perfect time to start planning. As always, I’m here to help you find the itinerary that feels like your perfect fit.
